Portfolio

Green Tomato Cars

A new web application for London's leading eco taxi service

  • UX
  • Design
  • Development
  • Strategy
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Aston Martin

A televisual automotive web experience for this luxury brand

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ArtReview

A social networking website for the art world

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Boundless

A re-launch of this large membership organisation, showcasing their new positioning and brand new name!

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Immervox

An end-to-end digital experience and client portal for a leading communications technology provider

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Brighton Dome

A single, coherent website for Brighton’s most recognised building!

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Brighton Festival

A dedicated web presence for the renowned Brighton Festival

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The English Concert

An innovative new website for one of the most respected Baroque orchestras in the world

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Capacitas

A new and improved website for capacity and performance management business Capacitas

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LSE Impact

Promoting the global research of this world leading institution

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Drystone Chambers

A contemporary website for the newly formed Drystone Chambers

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ACCA Attract

A new responsive portal for global institution ACCA’s ‘your future’

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ACCA IMA

A brand new website for the joint venture 'Future Today'

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Monty Bojangles

Rich, responsive and high performance eCommerce website for this innovative confectionary brand

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SA Law

A progressive website for this established law firm

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SA Law Branding

A full company rebrand for this innovative law firm

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Concirrus

Making technology simpler and benefits more vivid within the Internet of Things

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City of London Sinfonia

A funky, bold new website for City of London Sinfonia

The task

Being green is at the heart of everything Green Tomato Cars do. When they started in 2006 they were the first environmentally friendly private hire company in London, paving the way for the future of London’s environment. They continued to adapt and innovate and are now London’s leading eco-friendly taxi service.

We were tasked with the creation of a new website and mobile application to drive the brand forward, with a focus on increasing the number of online bookings for both corporate and independent consumers.

Our approach

Our solution was based on two key elements, that of simplicity and integration. A simple, logical user interface and flow was essential for Green Tomato as their customers satisfaction relies on users being able to quickly and efficiently book a taxi. We also implemented one-click clarity wherever possible to make the process as easy to use as possible for users.

Integration was our key technology driver, ensuring that the new site linked directly and seamlessly to all legacy systems within the business, including their payment gateway Magenta. The most important of these was Green Tomato Car’s central booking and tracking system, used across their whole fleet in London and Paris.

Green Tomato Homepage on Mac Green Tomato Cars Product Information Page on Mac Green Tomato Cars Driver Information Page on Mac

Bookings up, queries down, total satisfaction!

Green Tomato Cars Driver Information Page on Tablet Green Tomato Cars Homepage on Tablet Green Tomato Navigation on Tablet

A new web application for London's leading eco-friendly taxi service

The result

Bookings online have nearly doubled since the re-launch and user queries have significantly reduced due to the improved functionality and usability. KIP’s were reached and exceeded and Green Tomato Cars were extremely happy with the result of our work.

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Various Green Tomato Cars Pages on Mobile
Aston Martin Vanquish

Aston Martin

A televisual automotive web experience for this luxury brand

City of London Sinfonia Cello Section

City of London Sinfonia

A funky, bold new website for City of London Sinfonia

Sunset with Spirals of Light

Immervox

An end-to-end digital experience and client portal for a leading communications technology provider

Drop us a line or give us a call

Call: 01273 944 400