For the first time in history a lot of insurers have access to more information than they are capable of processing. Concirrus’ platform ingests, brings together and translates these vast amounts of information into manageable, easy to understand and relevant data.
This gives businesses data at their fingertips, in turn revolutionising the way they think and effectively enabling new efficient and intelligent product offerings to their customers.
Concirrus asked us to create an optimised new site that would drive conversion rates, especially in the B2B sector. As well as being tasked with website design, we were tasked with the creation of a large portion of the content including creating infographics and taking custom professional photography.
For clarity, usability and search optimisation, we chose to adopt a highly structured long page approach to the site. Careful content panel layouts ensured that the whole site also performs just as well on mobile as it does on desktop devices. The site has a simple and elegant approach to design; this coupled with a logical UX ensures the smoothest possible experience for the user.
At the end of each and every user journey is a call to action, ensuring that whenever a potential customer is convinced enough to act, there is an easy option to get in touch.
Making technology simpler and benefits more vivid within the Internet of Things sector
After a successful site launch, both the number of users and those converted into customers increased in line with KPI’s. The look and feel of the site was well received internally and by customers.
Generic search positions have also significantly improved, helping potential clients find Concirrus even if they have had no prior contact.
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