Portfolio

City of London Sinfonia

A funky, bold new website for City of London Sinfonia

  • UX
  • Design
  • Development
  • Strategy
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The task

The City of London Sinfonia is more than just an orchestra, they promise to surprise and move you both with their music and their philanthropic work. As well as representing outstanding musicianship they are a national charity that involve people of all ages and backgrounds to produce life-enhancing music experiences in the UK and beyond.

After a highly competitive pitch, the City of London Sinfonia chose us to build them a brand new website. The primary aim of this project was not only to draw more visitors to the site to promote their events, but also to sell tickets directly to users as opposed to going through third party sites as had been done previously.

City of London Sinfonia Homepage on Mac City of London Sinfonia Whats On Page on Mac

Our approach

As the City of London Sinfonia is a hugely innovative and progressive organisation, we chose to implement a contemporary and original approach to site design. We used bold colours and lots of visual media to match the relative positioning of this orchestra to some of their more traditional contemporaries.

We wanted to make the user journey as seamless as possible; this involved guiding users from their initial visit, to providing event information and to the ultimate goal of ticket purchase. In order to do this we chose to work with one of our partners, Spektrix. Spektrix is a comprehensive ticketing and billing system, full integration with them means that the City of London Sinfonia can gain significantly more revenue and exposure as it removes the need for third party involvement.

100% control of user journeys and data

City of London Sinfonia Navigation on Mobile City of London Sinfonia Naviagtion on Mobile City of London Sinfonia Box Office on Mobile City of London Sinfonia CTA on Tablet
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The result

The site re-launch has not only driven up sales conversions but now allows the business to control their entire marketing and sales process without the need for any third party involvement.

City of London Sinfonia has benefited financially, has more control and is able to build a true and direct ongoing CRM picture of their entire audience.

view the website

A funky and bold new website for a funky, bold and internationally renowned symphony orchestra

Various City of London Sinfonia Pages on Mobile
The English Concert Full Orchestra

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Performance at Brighton Festival

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Drop us a line or give us a call

Call: 01273 944 400