Portfolio

Capacitas

A new and improved website for capacity and performance management business Capacitas

  • UX
  • Design
  • Development
  • Strategy
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A new and improved website for digital capacity and performance management business Capacitas

The task

Capacitas is the only consulting firm specialising exclusively in reducing cost and risk in business-critical IT systems through capacity and performance management. They are a global organisation that works with large organisations that have business processes entirely dependent on the smooth operation of IT systems.

The main aim of this project was to deliver Capacitas more business from online channels by improving web traffic and site conversion. Previously they had won the majority of their business through client recommendations, but they were keen to create leads from other sources. The solution was a new website with a focus on generic non-branded SEO. 

Capacitas Article on Mac Capacitas Homepage on Mac Capacitas Navigation on Mac

Our approach

In order to differentiate themselves from their competitors and reflect the innovative and cutting edge nature of their business, we opted to employ an equally innovative approach to design. The use of bold colours, animations and creative content presentation allowed us to achieve this.

Capacitas regularly publish research and blog posts and are thought leaders within their industry, sharing their knowledge is fundamental to what they do. In order to frequently and easily update their site, we built the CMS using Advanced Custom Fields (ACF) allowing information and content to be added and linked with ease.

To increase the amount of quality, organic traffic driven from generic non-branded search we employed a comprehensive SEO strategy. We ensured that all content was original, readable, correctly utilised appropriate keywords and was of high quality.

In addition we fully integrated the site with two of our partners, specifically Salesforce and Hubspot. As a result Capacitas is now able to understand their customers better, allowing them to drive sales and business growth.

Capacitas Article on Tablet Capacitas About Page on Tablet Capacitas Homepage on Tablet

The result

The site is a huge step forward for the company with traffic rising by over 700% since the site was launched.

The site has become a central hub for industry knowledge, helping convert prospects into leads and ultimately improving brand positioning. Search ranking specifically non-generic placements has vastly improved and continues to do so, improving brand visibility and generating high quality leads. 

View the Website
Various Capacitas Pages on Mobile
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Drop us a line or give us a call

Call: 01273 944 400