Portfolio

Brighton Festival

A dedicated web presence for the renowned Brighton Festival

  • UX
  • Design
  • Development
  • Strategy
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A dedicated web presence for the renowned annual Brighton Festival

Brighton Festival Homepage on Mac Brighton Festival News Page on Mac

The task

Since it first leapt into view in 1967, Brighton Festival has become one of the major milestones in the cultural calendar and the country’s leading and most progressive mixed-arts festival.

As part of our ongoing work with Brighton Dome they asked us to help create a web presence for their annual Brighton Festival. Whilst the festival required a separate web presence it was important to reuse as much of the thinking and functionality as possible from our Brighton Dome project to keep budgets in check and to ensure optimal internal integration.

Our approach

Keeping costs to a minimum was specifically requested by Brighton Dome, to do this we cloned the pre-existing Brighton Dome website that we had worked on previously. This enabled us to create them a brand new purpose built, custom website for a fraction of the price a new site would normally cost.

Integration was a strong theme of this project, after extensive collaboration with Brighton Festival we decided that we would partner with AudienceView to control all aspects of e-commerce. Legacy ticketing and payment systems were fully integrated giving users a completely seamless experience.

Part of the challenge was to facilitate the pre-existing branding and implement it into the website framework for both desktop and mobile. Our work is always mindful of all the other constituent parts of a cohesive marketing strategy, therefore we created the website to be in line with and organically flow from the other forms of marketing including its print form.

As part of our ongoing work with Brighton Dome, we update the content and theme of the festival site annually. Not only does this help keep the site looking fresh, it also means old versions of the site can be archived which significantly helps with SEO and page rankings.

Brighton Festival Event Page on Tablet Brighton Festival Event Page on Tablet Brighton Festival About Page on Tablet

40% more sales in 2016

The result

The new site was extremely well received, both in regards to the user experience and the functionality improvements. As a direct result of our work The Brighton Festival site has driven sales up by over 40% in 2016 and many events have sold out in minutes. This proves that usability has vastly increased and the technology we deployed is both robust and effective.

We continue to support the festival and its digital marketing activities, working with them on an annual basis in the lead up and during the event. We look forward to continuing this ongoing relationship and relish the opportunity to increase ROI and hit KPI’s.

view the website
Brighton Festival Homepage on Mobile Brighton Festival Homepage on Mobile Brighton Festival 2016 Event Page Brighton Festival Event Page on Tablet
Various Brighton Festival Pages on Mobile
Flaming Lips Playing the Brighton Dome

Brighton Dome

A single, coherent website for Brighton’s most recognised building!

Art Review Magazine

ArtReview

A social networking website for the art world

A Collection of Monty Bojangles Products

Monty Bojangles

Rich, responsive and high performance eCommerce website for this innovative confectionary brand

Drop us a line or give us a call

Call: 01273 944 400