Keeping costs to a minimum was specifically requested by Brighton Dome, to do this we cloned the pre-existing Brighton Dome website that we had worked on previously. This enabled us to create them a brand new purpose built, custom website for a fraction of the price a new site would normally cost.
Integration was a strong theme of this project, after extensive collaboration with Brighton Festival we decided that we would partner with AudienceView to control all aspects of e-commerce. Legacy ticketing and payment systems were fully integrated giving users a completely seamless experience.
Part of the challenge was to facilitate the pre-existing branding and implement it into the website framework for both desktop and mobile. Our work is always mindful of all the other constituent parts of a cohesive marketing strategy, therefore we created the website to be in line with and organically flow from the other forms of marketing including its print form.
As part of our ongoing work with Brighton Dome, we update the content and theme of the festival site annually. Not only does this help keep the site looking fresh, it also means old versions of the site can be archived which significantly helps with SEO and page rankings.
The new site was extremely well received, both in regards to the user experience and the functionality improvements. As a direct result of our work The Brighton Festival site has driven sales up by over 40% in 2016 and many events have sold out in minutes. This proves that usability has vastly increased and the technology we deployed is both robust and effective.
We continue to support the festival and its digital marketing activities, working with them on an annual basis in the lead up and during the event. We look forward to continuing this ongoing relationship and relish the opportunity to increase ROI and hit KPI’s.view the website
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