Portfolio

Boundless

A re-launch of this large membership organisation, showcasing their new positioning and brand new name!

  • UX
  • Design
  • Development
  • Strategy
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Aston Martin

A televisual automotive web experience for this luxury brand

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ArtReview

A social networking website for the art world

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Immervox

An end-to-end digital experience and client portal for a leading communications technology provider

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Brighton Dome

A single, coherent website for Brighton’s most recognised building!

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Brighton Festival

A dedicated web presence for the renowned Brighton Festival

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The English Concert

An innovative new website for one of the most respected Baroque orchestras in the world

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Capacitas

A new and improved website for capacity and performance management business Capacitas

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LSE Impact

Promoting the global research of this world leading institution

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Drystone Chambers

A contemporary website for the newly formed Drystone Chambers

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ACCA Attract

A new responsive portal for global institution ACCA’s ‘your future’

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ACCA IMA

A brand new website for the joint venture 'Future Today'

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Monty Bojangles

Rich, responsive and high performance eCommerce website for this innovative confectionary brand

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SA Law

A progressive website for this established law firm

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SA Law Branding

A full company rebrand for this innovative law firm

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Green Tomato Cars

A new web application for London's leading eco taxi service

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Concirrus

Making technology simpler and benefits more vivid within the Internet of Things

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City of London Sinfonia

A funky, bold new website for City of London Sinfonia

The task

Boundless is a membership organisation that offers public sector and civil servants hundreds of fantastic events, volunteer activities and things to do. They provide unique carefully crafted experiences and savings to enable members to get the most out of their free time.

Following a competitive pitch they chose us to help them re-launch their entire offering online following a rebranding process that saw their public-facing name change to Boundless. Our challenge was to help conceive as well as deliver the new online presence whilst ensuring all customer activity was as personalised and as embedded into CRM as possible.

Building CRM and personalisation into the heart of a membership organisation

Onboarding for Boundless on Mobile Boundless Drop Down Menu on Mobile Boundless Search on Mobile Boundless Home Page on Tablet

Our approach

The common theme of this project revolved around a user centric approach and this is reflected in all aspects of our work. As part of this goal we aimed to deliver a more joined up customer experience, driving all content and data through Sitecore in order to centralise the framework and apply consistency in terms of workflow, access and presentation of delivery.

It was also important to make each page relevant to that specific individual, as each user has specific wants, needs and preferences. To do this instead of creating one site, we created ‘333,000 sites’ that were personalised for each and every member, driven by both CRM insight and user preference.

Boundless Home Page on Mac Boundless Onboarding on Mac Boundless Search on Mac

Integration was another key element of our approach, in order to manage and analyse the huge amounts of data we partnered with Microsoft Dynamics CRM, Sitecore and uCommerce. These partnerships allowed us to provide the best possible service for each individual user.

As part of this theme of integration we advised Boundless to combine their various microsites into one all encompassing website. The existing silo approach meant that users found the interface hard to navigate due to the changing nature of the look and feel. The combination of these lead to improved navigation and a consistency of themes.

As a large proportion of users are over 45, had been using the site for a long time and were relatively conservative, we implemented significant amounts of reassuring onboarding. This was utilised in order to make the transition smooth and seamless for the user and for Boundless themselves. 

Boundless Pages on Mobile

The result

The new site was a huge hit with both the users and Boundless themselves. Users were especially happy with the personalisation they each received and said that the overall experience had greatly improved.

The reassuring onboarding enabled a smooth transition for existing users, and the new look, layout and functionality of the site lead to an increase in membership from the targeted and lucrative under 45 market.

Overall Boundless were more than happy with our work. They were delighted with the ROI and how we achieved KPI’s and we continue to work with them to ensure the success of this project continues into the future. 

View the website
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Capacitas

A new and improved website for capacity and performance management business Capacitas

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SA Law

A progressive website for this established law firm

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ACCA Attract

A new responsive portal for global institution ACCA’s ‘your future’

Drop us a line or give us a call

Call: 01273 944 400