Through our retainer relationship with UK based professional accountancy body ACCA, we were introduced to the US based IMA and were asked to produce a site for their joint venture project ‘Future Today’.
The key aim of the site was the dissemination of contemporary thinking in the business and finance area and whilst powered by the joint venture brands it needed to have an individual and independent look and feel.
Our key challenge was creating a visually stimulating site to promote the clients’ joint research in a way that worked for both brands.
Whilst some audiences might find the content subject matter a little impenetrable we worked hard to bring facts, thoughts and insights to life in an as exciting and digestible fashion as we could. Our aim was to create a positive initial impact that drew users in and then to be converted by the innovative and progressive thinking the articles contain.
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