Creating a website that works all year round and with ‘takeover’ functionality for the annual festival. Consolidated content works in tandem.
New functionality ensures that navigating and operating the site is streamlined; thoughtful and strategic IA has created efficient and intuitive journeys.
Helping the team understand how users behave on their website allows them to build better narratives for ongoing promotions.
Grandad has raised awareness to all that the Trust does with more user-engagement and a massive 90% increase in visitors from organic search year on year.