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Creating intuitive journeys and promoting membership value

Fluid architecture

Six new overarching sections help to differentiate content and simplify user journeys and make them more intuitive. Users can easily find the content they need.

Visually guiding and enticing

Colour used across each section of the website guides and reminds the user of where they are and what content they are looking at. Imagery is bright, authentic and relevant.

A valuable membership

Member content is clearly defined, visually reinforced by a ‘lock’ icon and a ‘freemium’ approach to member-only content gives a sneak peek, before requiring a login or encouraging subscription

Automation abound

Accessible permission-based member login automates and manages membership renewals, with personalised renewal information and anytime renewal capability. Save over 650 work hours through process automation? Why, yes please!