Lion Camp's reputation is founded upon their simple and straightforward approach to sustainability and conservation within the South Luangwa National Park, in Zambia.
Their ambition was to create a new brand and website to enhance their long standing reputation.
By focusing on the target market of Lion Camp, we established a solid keyword strategy that attracts audiences that convert, not ones that don't. More hits from the right audiences, equaled more conversions. Simple.
Using our content marketing strategy, social media promotion and digital PR, we were able to propel Lion Camp into the spotlight.