We are very lucky to work cross-sector and the variety of work in 2019 was no exception. We gained new clients across business, professional services, technology, education and public sectors. We delivered on strategic digital projects for VSO, Direct Life, AAT, ISM, Exclusive Contracts, The Production Guild, Walsingham, NSEAD, The Patient Information Forum and MacIntyre, with whom we’re proud to have won an award. We continue our campaign and SEO work with CIMA, created campaigns for SA Law and in the process of created 3 more sites for Burlington’s Legal.
We were thrilled when ACS International Schools selected Grandad to create a bold new online presence with specific commercial objectives. We worked closely with the ACS team to identify key user groups, complemented by focused user journeys. Key was the refined IA that clearly presented the relationships between the group and the four schools, whilst still keeping their individual messaging on brand.
We created new interactive tools to engage, inspire and simplify; considered the calls to action, including the creation of their Open Mornings form and we incorporated blogging, search, eCommerce, booking and social media, all to help drive website traffic to the new site.
The site design was visually clean and clearly communicated their point of view, highlighted the individuality of their family of schools and presented their globally renowned education programmes.
The new site achieved their commercial ambitions of a 40% increase in unique site visits from organic search and website conversions increased to 25%. The site fulfils its fundamental purpose of driving conversion in the form of student enrolment and staff recruitment.
Grandad continues to work with ACS to maintain the site with new SEO and PPC campaigns to be launched soon.